The Cooking Class Blueprint:
Turn Nutrition Lessons into Unforgettable Culinary Experiences
Enrollment is currently closed but the Winter Cohort opens soon!
Get first access, early-bird pricing, and priority enrollment when you join the waitlist.
Take Nutrition Out of the Office and Into the Kitchen
Learn how to confidently design, price, and teach your own signature cooking classes — even if you don’t have a teaching kitchen.
You know nutrition.
But teaching it so people feel it?
That’s the missing ingredient.
You’ve seen it happen. Eyes glazing over halfway through a PowerPoint, clients nodding politely while you explain fiber and balance.
But when you bring those same lessons into the kitchen, everything changes.
People engage.
They remember.
They transform.
Food isn’t meant to be explained; it’s meant to be experienced.
Welcome to the Cooking Class Blueprint
A 4-week live program designed to help dietitians, health coaches, and wellness professionals bring their nutrition expertise to life through hands-on culinary classes.
By the end, you’ll have:
- A complete signature cooking class — designed, priced, and ready to deliver - we’ll build it together week-by-week
- Templates, marketing assets, and class outlines
- Confidence to lead with flow, fun, and flexibility
- The skills to teach both in-person and virtually
this is an action-oriented, step-by-step system that helps you move from “I wish I could teach classes” to “I’m fully booked.”
Here’s What You’ll Learn Inside the 4 Weeks:
Week 1:
Why Cooking Classes Matter & How to Get Started
How cooking changes food relationships & supports sustainable dietary change
Identifying your audience: corporate wellness, community, private clients, virtual groups
Choosing your focus: demo, hands-on, or hybrid formats
Confidence in the kitchen: teaching as a professional, not just “showing recipes”
Takeaway: Clarity on your “why” + first draft of your ideal class concept.
Week 2:
Design Your Class Framework
How to pick themes that resonate (seasonal, cultural, health goals, skill-based)
Testing and refining recipes for teaching (simplicity, timing, wow-factor)
Structuring a class: flow, timing, pacing, and keeping participants engaged
Logistics: equipment, space setup, safety considerations
Virtual vs. in-person → adapting for different environments
Takeaway: A complete class outline (theme + menu + timing).
Week 3:
Market & Make It Profitable
Pricing strategies for different audiences (community vs. corporate vs. private)
How to position your classes as high-value, not just “cooking demos”
Marketing tactics that work: social media, partnerships, referrals, LinkedIn
Filling seats for in-person and virtual classes
Turning a one-off class into an ongoing program or series
Takeaway: A marketing plan + pricing strategy tailored to your niche.
Week 4:
Deliver With Confidence & Create Impact
How to teach like a pro: pacing, storytelling, and keeping energy high
Managing group dynamics: engaging participants, troubleshooting on the fly
Adding value: what to give students (handouts, recipe cards, shopping lists)
Gathering feedback + measuring impact (for future sales + credibility)
Building momentum: how to repurpose your class into content, programs, or memberships
Takeaway: A launch-ready cooking class + confidence to deliver it.
“I have been searching - for years!! - for someone like you to develop your Food School, and I’m so excited to learn from you!”
This program is perfect for you if:
You’re a dietitian, nutritionist, or health coach who wants to add culinary experiences to your work
You’ve dreamed of teaching cooking classes but didn’t know where to start
You want a proven, repeatable system for planning, promoting, and delivering your classes
You want to grow your impact and your income by bringing your expertise into the kitchen
About the instructor…
Hey there!
I’m Shauna McQueen, registered dietitian, trained chef, and educator who’s spent over a decade helping people rediscover the joy of food through hands-on experiences.
I’ve taught classes at culinary schools, functional medicine practices, festivals, and corporate offices — and now I’m sharing my full blueprint to help other professionals do the same.
Transformation doesn’t happen in an office — it happens in a kitchen.
FAQS
What if I can’t make the live sessions?
No worries! All sessions will be recorded and sent to you, so you can learn on your own time.
Do I need to be an amazing cook to teach cooking classes?
Not at all. You’ll learn how to keep things simple and practical—your clients want real-world skills, not gourmet tricks.
Is this course eligible for CEUs?
The founding cohort is focused on building skills and frameworks. CEU accreditation is something I plan to explore for future versions.
How long will I have access to the materials?
All course materials and resources will be available for download.
Will I have a finished class at the end?
Absolutely. Each week, we’ll build your class together so you’ll walk away with a fully structured, marketable class you can launch immediately.